Privacy and data protection declaration of AniMall24.com

As the operator of its website “AniMall24.com”, Cloud Guardians S.A. attaches great importance to the protection of the personal data of its users. This data protection declaration explains the type, scope and purpose of the processing of personal data (hereinafter referred to as “data”) within our online offer and the associated websites, functions and content as well as external online presences, such as our social media profile. (hereinafter jointly referred to as “online offer”). With regard to the terms used, such as “personal data” or their “processing”, we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

 

Responsible person

Cloud Guardians S.A.
Carrer de Sant Fructuòs, 5, Escalera A, 2º. 4ª
08004 Barcelona
Spain
Managing Director: Nuno Fernandes
Registered office: Barcelona
Email address: info@animall24.com

 

Data protection officer

Nuno Fernandes

email address: nuno@cloudguardians.com

 

Types of data processed

  • Inventory data (e.g. names, addresses)
  • Contact details (e.g. email, telephone numbers)
  • Advertisement data (e.g. text entries, photographs, videos)
  • Contract data (e.g. subject of the contract, duration, customer category)
  • Payment data (e.g. bank details, payment history)
  • Usage data (e.g. websites visited, interest in content, access times)
  • Metadata (e.g. device information, IP addresses)
  • Communication data (e.g. e-mails, messages in the mailbox)

 

Processing of special categories of data (Art. 9 Para. 1 GDPR)

No special categories of data are processed.

 

Categories of persons affected by the processing

  • Customers
  • Website visitors
  • App users

In the following, we also refer to the data subjects collectively as “users”.

 

Purpose of processing

  • Provision of the online offer, its content and functions
  • Provision of contractual services, service and customer care
  • Answering contact inquiries and communicating with users
  • Marketing, advertising and market research
  • Safety measures

 

Relevant legal bases

In accordance with Art. 13 GDPR, we will inform you of the legal basis for our data processing. If the legal basis is not mentioned in the data protection declaration, the following applies: The legal basis for obtaining consent is Art. 6 Para. 1 lit. a and Art. 7 GDPR, the legal basis for processing for the performance of our services and the implementation of contractual measures Answering inquiries is Art. 6 Para. 1 lit.b GDPR, the legal basis for processing to fulfill our legal obligations is Art. 6 Para. 1 lit.c GDPR, and the legal basis for processing to safeguard our legitimate interests is Art . 6 para. 1 lit.f GDPR. In the case,

 

Changes and updates to the privacy policy

We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

 

Safety measures

In accordance with Art. 32 GDPR, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of processing as well as the different probability of occurrence and severity of the risk for the rights and freedoms of natural persons, we make suitable technical and organizational measures to ensure a level of protection appropriate to the risk; The measures include, in particular, securing the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, transfer, ensuring availability and their separation. Furthermore, we have set up procedures that enable the exercise of data subject rights, Ensure deletion of data and reaction to data threats. Furthermore, we take the protection of personal data into account during the development or selection of hardware, software and procedures, in accordance with the principle of data protection through technology design and data protection-friendly default settings (Art. 25 GDPR). The security measures include, in particular, the encrypted transmission of data between your browser and our server.

 

Cooperation with contract processors and third parties

If we disclose data to other persons and companies (contract processors or third parties) as part of our processing, transmit them to them or otherwise grant them access to the data, this is only done on the basis of legal permission (e.g. if the data is transmitted to third parties, such as to payment service providers, in accordance with Art. 6 Paragraph 1 lit. If we commission third parties to process data on the basis of a so-called “order processing contract”, this is done on the basis of Art. 28 GDPR.

 

Transfers to third countries

If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this happens in the context of the use of third-party services or disclosure or transmission of data to third parties, this will only take place if it happens to fulfill our (pre) contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or have the data processed in a third country only if the special requirements of Art. 44 ff. GDPR are met. This means that processing takes place, for example, on the basis of special guarantees, such as compliance with officially recognized special contractual obligations (so-called “

 

Rights of data subjects

You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with Art. 15 GDPR. You have accordingly. Art. 16 GDPR the right to request the completion of the data concerning you or the correction of the incorrect data concerning you. In accordance with Art. 17 GDPR, you have the right to demand that the relevant data be deleted immediately or, alternatively, in accordance with Art. 18 GDPR, to request a restriction on the processing of the data. You have the right to request that you receive the data concerning you that you have provided to us in accordance with Art. 20 GDPR and to request that it be transmitted to other responsible parties. In accordance with Art. 77 GDPR, you also have the right to lodge a complaint with the competent supervisory authority.

 

Right of withdrawal

You have the right to revoke your consent in accordance with Article 7 (3) GDPR with effect for the future.

 

Right to object

You can object to the future processing of your data in accordance with Art. 21 GDPR at any time. The objection can in particular be made against processing for direct marketing purposes.

 

Consent Management

We participate in the IAB Europe Transparency & Consent Framework and meet its specifications and guidelines. For this we use the consent management platform (CMP) from Sourcepoint Technologie Inc., 228 Park Ave S # 87903, New York 10003-1502, USA as a processor. As part of the IAB Europe Transparency & Consent Framework, Sourcepoint has the identification number 6. The Sourcepoint CMP enables you to give us data protection-compliant consent to the processing of your data and to revoke it at any time. You can also object to data processing that is based on our legitimate interest. You can find an overview of your setting options, the purposes and third parties involved here: Privacy Manager Further information on data protection and the CMP can be found on the Sourcepoint website: https://www.sourcepoint.com/privacy-policy

 

Deletion of data

The data processed by us will be deleted or restricted in their processing in accordance with Art. 17 and 18 GDPR. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and the deletion does not conflict with any statutory retention requirements. If the data is not deleted because it is required for other legally permissible purposes, its processing will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be kept for commercial or tax reasons. According to legal requirements, the storage takes place in particular for 6 years in accordance with § 257 Paragraph 1 HGB (trading books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting documents, etc.) and for 10 years in accordance with § 147 Paragraph 1 AO (books, records, management reports , Accounting documents, commercial and business letters, documents relevant for taxation, etc.).

 

Provision of contractual services

We process inventory data (e.g. names and addresses as well as contact details of users), contract data (e.g. services used, names of contact persons, payment information) for the purpose of fulfilling our contractual obligations and services in accordance with Art. 6 Paragraph 1 lit b. GDPR. The entries marked as mandatory in online forms are required for the conclusion of the contract. Users can create a customer account with which they can, for example. Post your own classifieds or contact other users via our mailbox system. As part of the registration, the required mandatory information is communicated to the users. The customer accounts are not public and cannot be indexed by search engines. If users have terminated their customer account, their data will be deleted with regard to the customer account, subject to their retention is necessary for commercial or tax reasons in accordance with Art. 6 Para. 1 lit. c GDPR. It is up to the users to save their data in the event of termination before the end of the contract. We are entitled to irretrievably delete all user data stored during the term of the contract. As part of the registration and renewed logins as well as the use of our online services, the IP address and the time of the respective user action are saved. The storage takes place on the basis of our legitimate interests, as well as the users in protection against misuse and other unauthorized use. This data is generally not passed on to third parties, unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Article 6 (1) (c) GDPR. We process usage data (e.g., the websites of our online offer visited, interest in our products) and content data (e.g., entries in the contact form or user profile) for advertising purposes in a user profile in order to show the user e.g. product information based on the services they have previously used. The deletion takes place after the expiry of statutory warranty and comparable obligations, the necessity of storing the data is checked every three years; In the case of the statutory archiving obligations, the deletion takes place after their expiry (end of commercial law (6 years) and tax law (10 years) retention obligation); Information in the customer account remains until it is deleted.

 

Collection of access data and log files

We collect data on every access to the server on which this service is located (so-called server log files) on the basis of our legitimate interests within the meaning of Art. 6 Paragraph 1 lit. The access data includes the name of the accessed website, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider . For security reasons (e.g. to investigate acts of abuse or fraud), log file information is stored for a maximum of seven days and then deleted. Data, the further storage of which is necessary for evidence purposes, are excluded from deletion until the respective incident has been finally clarified.

 

Contact

When contacting us (using the contact form or email), the information provided by the user is processed in order to process the contact request and to process it in accordance with Art. 6 Para. 1 lit. b) GDPR. User information can be saved in our customer relationship management system (“CRM system”) or a comparable request organization. We delete the inquiries if they are no longer required. We review the requirement every two years; We permanently save inquiries from customers who have a customer account and refer to the information on the customer account for deletion. In the case of statutory archiving obligations, the deletion takes place after their expiry (end of commercial law (6 years) and tax law (10 years) retention obligation).

 

Comments and contributions

If users leave comments or other contributions, their IP addresses are stored for 7 days on the basis of our legitimate interests within the meaning of Art. 6 Paragraph 1 lit. This is done for our safety if someone leaves illegal content in comments and contributions (insults, prohibited political propaganda, etc.). In this case we can be prosecuted for the comment or contribution and are therefore interested in the identity of the author.

 

Communication between customers

When contacting other customers (via an active classified ad, via a public customer profile, via the integrated mailbox or in response to an existing email), the content of the message and, if applicable, the name and contact details are forwarded to the recipient in accordance with Art. 6 para. 1 lit.b) GDPR processed. Sender email addresses are pseudonymised by us for your protection. We automatically delete the messages in our system after two years for both the sender and the recipient of the message. We automatically delete log data after 6 months at the latest.

 

Classified ads

Customers can publish, edit or delete classified ads with us. The data are processed in accordance with Article 6 (1) (b) GDPR. The content of the classified ads is publicly displayed on our platform and can be indexed by search engines. Customers can also optionally publish contact details such as telephone numbers or website addresses. For your protection, we generally do not publish e-mail addresses.

 

Reviews

After contacting other customers, customers can rate communication with one another. The data are processed in accordance with Article 6 (1) (b) GDPR. The evaluation will not be communicated to the evaluated person. Reviews are shown aggregated in the form of a point scale on the classifieds detail page of the person reviewed and in the public profile of the person reviewed. Individual ratings are not published.

 

Public profile

All customers receive a public profile on which the user name, the registration date, the currently advertised classifieds and any reviews received from other customers are published. Optionally, the profile can be enriched with numerous individual content that can be deleted by the customer at any time. The profiles can be indexed by search engines. The data are processed in accordance with Article 6 (1) (b) GDPR.

 

Paid services

When booking chargeable services, we process inventory data, contact data, content data, contract data, metadata and payment data for the purpose of fulfilling our contractual obligations and services in accordance with Article 6 Paragraph 1 lit b. GDPR. With the payment via PayPal, you will be redirected to the websites of PayPal (Europe) S.à rl et Cie, SCA. The person responsible has no access to the account information stored there. PayPal’s privacy policy is available at https://www.paypal.com/es/webapps/mpp/ua/privacy-full?locale.x=en_GB.

 

Customer information

We send our customers information by email on the basis of our legitimate interests (ie interest in customer loyalty and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR). The sending of this information can be objected to at any time and customers can deactivate these e-mails in their customer account.

 

Online presence in social media

We maintain an online presence within social networks and platforms in order to be able to communicate with the customers, interested parties and users active there and to inform them about our services. When calling up the respective networks and platforms, the terms and conditions and the data processing guidelines of their respective operators apply. Unless otherwise stated in our data protection declaration, the data of the users will be processed if they communicate with us within the social networks and platforms, e.g. write articles on our online presence or send us messages.

 

Google Analytics

We use Google Analytics, a web analysis service provided by Google LLC (“Google”), on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR). Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transmitted to a Google server in the USA and stored there. Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active ). Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and the internet. In doing so, pseudonymous user profiles can be created from the processed data. We use Google Analytics in order to only display the advertisements placed within Google’s advertising services and its partners to those users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products that are based on the visited Websites) that we transmit to Google (so-called “remarketing” or “Google Analytics audiences”). With the help of remarketing audiences, we would also like to ensure that our ads correspond to the potential interest of the users and are not annoying. We only use Google Analytics with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address will only be transmitted to a Google server in the USA and shortened there in exceptional cases. The IP address transmitted by the user’s browser will not be merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; Users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offer and from processing this data by downloading and installing the browser plug-in available under the following link:  https: // tools .google.com / dlpage / gaoptout? hl = de You can find more information on the use of data by Google, setting and objection options on the Google website: https://www.google.com/intl/de/policies/privacy/partners (“Use of data by Google when you use websites or apps of our partners “),  https://policies.google.com/technologies/ads (” Use of data for advertising purposes “),  https://adssettings.google.com/authenticated (” Manage information that Google uses to show you advertisements “).

 

Google Marketing Services

On the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use the marketing services (“Google Marketing Services” for short) Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, (“Google”). Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active). The Google Marketing Services allow us to display advertisements on our website. The user data is processed pseudonymously as part of the Google Marketing Services. This means that Google does not store and process the name or email address of the user, for example, but rather processes the relevant cookie-related data within pseudonymous user profiles. In other words, from Google’s point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie owner, regardless of who this cookie owner is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected about users by Google Marketing Services is transmitted to Google and stored on Google’s servers in the USA. The Google marketing services we use include the online advertising program “Google AdWords”. In the case of Google AdWords, each AdWords customer receives a different “conversion cookie”. Cookies cannot therefore be tracked via the websites of AdWords customers. The information obtained with the help of the cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. The AdWords customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified. We can incorporate third-party advertisements on the basis of the Google “DoubleClick” marketing service. DoubleClick uses cookies that enable Google and its partner websites to display ads based on users’ visits to this website or other websites on the Internet. We can incorporate third-party advertisements on the basis of the Google “AdSense” marketing service. AdSense uses cookies that enable Google and its partner websites to display ads based on users’ visits to this website or other websites on the Internet. We can also use the “Google Tag Manager” to integrate and manage Google analysis and marketing services on our website. Further information on the use of data for marketing purposes by Google can be found on the overview page:  https://policies.google.com/technologies/ads , Google’s data protection declaration is  available at https://policies.google.com/privacy . If you want to object to interest-based advertising by Google Marketing Services, you can use the setting and opt-out options provided by Google: https://adssettings.google.com/authenticated .

 

Facebook and Facebook Marketing Services

Due to our legitimate interests in the analysis, optimization and economic operation of our online offer and for these purposes, the so-called “Facebook pixel” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025 , USA, or if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (“Facebook”) is used. Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active). With the help of the Facebook pixel, Facebook is on the one hand able to determine the visitors to our online offer as a target group for the presentation of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to only display the Facebook ads placed by us to Facebook users who have also shown an interest in our online offer. With the help of the Facebook pixel, we would also like to ensure that our Facebook ads correspond to the potential interest of the users and are not annoying. With the help of the Facebook pixel, we can also understand the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a Facebook ad (so-called “conversion”). The processing of the data by Facebook takes place within the framework of Facebook’s data usage guidelines. Accordingly, general information on the presentation of Facebook ads can be found in Facebook’s data usage guidelines: https://www.facebook.com/policy.php . Special information and details about the Facebook pixel and how it works can be found in the Facebook help section: https://www.facebook.com/business/help/651294705016616 . You can object to the collection by the Facebook pixel and the use of your data to display Facebook ads. To set which types of advertisements are shown to you within Facebook, you can call up the page set up by Facebook and follow the instructions there on the settings for usage-based advertising:  https://www.facebook.com/settings?tab=ads . The settings are platform-independent, ie they are adopted for all devices such as desktop computers or mobile devices. To prevent the collection of your data by means of the Facebook pixel on our website, please click the following link: Facebook opt-out . Note: When you click the link, an “opt-out” cookie is saved on your device. If you delete the cookies in this browser, you will have to click the link again. Furthermore, the opt-out only applies within the browser you are using and only within our web domain on which the link was clicked. You can also use cookies for range measurement and advertising purposes via the deactivation page of the network advertising initiative ( http://optout.networkadvertising.org/ ) and the US website ( http://www.aboutads.info/) choices ) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

 

Facebook social plugins

On the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Paragraph 1 lit. operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (“Facebook”). The plugins can display interaction elements or content (e.g. videos, graphics or text contributions) and can be recognized by one of the Facebook logos (white “f” on a blue tile, the terms “like” or a “thumbs up” sign) ) or are marked with the addition “Facebook Social Plugin”. https://developers.facebook.com/docs/plugins/ Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active). When a user calls up a function of this online offer that contains such a plugin, his device establishes a direct connection to the Facebook servers. The content of the plug-in is transmitted directly from Facebook to the user’s device, which integrates it into the online offer. In doing so, user profiles can be created from the processed data. We therefore have no influence on the amount of data that Facebook collects with the help of this plugin and therefore informs users according to our level of knowledge. By integrating the plugins, Facebook receives the information that a user has called up the corresponding page of the online offer. If the user is logged into Facebook, Facebook can assign the visit to his Facebook account. When users interact with the plugins, for example by pressing the Like button or making a comment, the relevant information is transmitted directly from your device to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out his IP address and save it. According to Facebook, only an anonymized IP address is saved in Germany. The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the related rights and setting options to protect the privacy of users can be found in Facebook’s data protection information:  https://www.facebook.com/about/privacy/ If a user is a Facebook member and does not want Facebook to collect data about him through this online offer and link it to his member data stored on Facebook, he must log out of Facebook before using our online offer and delete his cookies. Alternatively, please click the following link: Facebook opt-out Note: If you click the link, an “opt-out” cookie will be saved on your device. If you delete the cookies in this browser, you will have to click the link again. Furthermore, the opt-out only applies within the browser you are using and only within our web domain on which the link was clicked. Further settings and contradictions to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads  or via the US website http://www.aboutads.info/choices/  or the EU page  http://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are adopted for all devices such as desktop computers or mobile devices.

 

Facebook Connect

Facebook members can optionally register / log in with us using their Facebook login. Registration then takes place automatically with your profile information. When you use this function, we automatically transfer your Facebook ID, your email address and your country to our system. The use of this function is subject to the data protection conditions of Facebook, which you can find here: https://www.facebook.com/policy.php

 

Sign in with Apple

Users of Apple devices with an Apple account can optionally register / log in with us using their Apple login. Registration then takes place automatically. When you use this function, we automatically transfer your email address to our system. Use of this function is subject to Apple’s data protection conditions, which you can find here: https://www.apple.com/de/privacy/

 

Amazon affiliate program

On the basis of our legitimate interests (i.e. interest in the economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR), we are a participant in the Amazon EU partner program, which was designed to provide a medium for websites the placement of advertisements and links to Amazon.de advertising reimbursement can be earned. Amazon uses cookies in order to be able to trace the origin of the orders. Among other things, Amazon can recognize that you clicked the partner link on this website. Further information on data usage by Amazon can be found in the company’s data protection declaration: http://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401

 

Newsletter

With the following information we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedures as well as your right of objection. By subscribing to our newsletter, you declare that you agree to the receipt and the procedures described. Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter “newsletter”) only with the consent of the recipient or with legal permission. If the contents of the newsletter are specifically described when registering for the newsletter, they are decisive for the consent of the user. We only send our newsletter to registered customers. A customer account is therefore required to register for our newsletter. Double opt-in and logging: The registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registration you will receive an email in which you will be asked to confirm your registration. This confirmation is necessary so that nobody can register with someone else’s e-mail address. The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes storing the time of registration and confirmation, as well as the IP address. Changes to your data stored by the shipping service provider are also logged. Dispatch service provider: The newsletter is dispatched via “MailChimp”, a newsletter dispatch platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE # 5000, Atlanta, GA 30308, USA. You can view the data protection regulations of the shipping service provider here: https://mailchimp.com/legal/privacy/ . The Rocket Science Group LLC d / b / a MailChimp is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with the European level of data protection ( https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active ). Furthermore, according to its own information, the dispatch service provider can use this data in pseudonymous form, i.e. without assignment to a user, to optimize or improve its own services, e.g. for the technical optimization of the dispatch and the presentation of the newsletter or for statistical purposes in order to determine from which countries the recipients come from. However, the shipping service provider does not use the data of our newsletter recipients to write them down or to pass them on to third parties Success measurement – the newsletters contain a so-called “web beacon”, ie a pixel-sized file that is retrieved from the mailing service provider’s server when the newsletter is opened. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval, are initially collected. This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our aim nor that of the shipping service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users. The dispatch of the newsletter and the success measurement are based on the consent of the recipient in accordance with Art. 6 Paragraph 1 lit. a, Art. 7 GDPR in conjunction with Section 7 Paragraph 2 No. 3 UWG or on the basis of legal permission in accordance with Section 7 para. 3 UWG. The logging of the registration process is based on our legitimate interests in accordance with Article 6 (1) (f) GDPR and serves as proof of consent to receive the newsletter. Cancellation / Revocation – You can cancel the receipt of our newsletter at any time, ie revoke your consent. You will find a link to cancel the newsletter at the end of each newsletter.

 

Microsoft Bing Ads / Universal Event Tracking (UET)

We use Bing Ads from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA (“Microsoft”). As part of so-called conversion tracking, Microsoft sets a cookie if you came to our website via an advertisement on Bing. These cookies are only valid for 30 days and are not used to personally identify our users. Microsoft Bing and we only find out the statistical number of users who clicked on a certain advertising medium on Bing and which actions / landing pages (conversions) these users triggered. We also use the Bing UET tag. Microsoft uses this code to store non-personal data relating to the use of our website. You can object to the processing of this data by Microsoft under the following link https://account.microsoft.com/privacy/ad-settings/ . Further information on data protection and the cookies used by Microsoft and Bing Ads can be found on the Microsoft website: https://privacy.microsoft.com/de-de/privacystatement .

 

Integration of services and content from third parties

We use content or service offers from third-party providers within our online offer based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. Integrate services such as videos or fonts (hereinafter uniformly referred to as “content”). This always presupposes that the third-party providers of this content perceive the IP address of the user, since they would not be able to send the content to their browser without the IP address. The IP address is therefore required to display this content. We strive to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user’s device and contain, among other things, technical information about the browser and operating system, referring websites, visiting time and other information about the use of our online offer, and can also be linked to such information from other sources. how the visitor traffic on the pages of this website is evaluated. The pseudonymous information can also be stored in cookies on the user’s device and contain, among other things, technical information about the browser and operating system, referring websites, visiting time and other information about the use of our online offer, and can also be linked to such information from other sources. how the visitor traffic on the pages of this website is evaluated. The pseudonymous information can also be stored in cookies on the user’s device and contain, among other things, technical information about the browser and operating system, referring websites, visiting time and other information about the use of our online offer, and can also be linked to such information from other sources. The following illustration provides an overview of third-party providers and their content, along with links to their data protection declarations, which contain further information on the processing of data and, in some cases already mentioned here, options for objection (so-called opt-out):

  • External fonts from Google, LLC., Https://www.google.com/fonts (“Google Fonts”). The integration of Google Fonts takes place by calling up a server on Google (usually in the USA). Data protection declaration: https://policies.google.com/privacy , Opt-Out: https://adssettings.google.com/authenticated
  • Maps provided by the “Google Maps” service provided by the third-party provider Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection declaration: https://www.google.com/policies/privacy/ , Opt-Out: https://www.google.com/settings/ads/
  • Videos from the “YouTube” platform of the third-party provider Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection declaration: https://policies.google.com/privacy , Opt-Out: https://adssettings.google.com/authenticated
  • Functions of the Google+ service are integrated into our online offer. These functions are offered by the third party provider Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. If you are logged into your Google+ account, you can link the contents of our pages to your Google+ profile by clicking the Google+ button. This enables Google to assign your visit to our website to your customer account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or their use by Google+. Data protection declaration: https://policies.google.com/privacy , Opt-Out: https://adssettings.google.com/authenticated
  • Functions of the Instagram service are integrated into our online offer. These functions are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged into your Instagram account, you can link the contents of our pages to your Instagram profile by clicking the Instagram button. This enables Instagram to assign your visit to our website to your customer account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the data transmitted or its use by Instagram. Data protection declaration: http://instagram.com/about/legal/privacy/
  • We use social plugins from the social network Pinterest, which is operated by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA (“Pinterest”). When you call up a page that contains such a plugin, your browser establishes a direct connection to the Pinterest servers. The plugin transmits log data to the Pinterest server in the USA. This log data may contain your IP address, the address of the websites you visit, which also contain Pinterest functions, the type and settings of the browser, the date and time of the request, your way of using Pinterest and cookies. Data protection declaration: https://about.pinterest.com/de/privacy-policy
  • Functions of the service or the Twitter platform can be integrated into our online offer (hereinafter referred to as “Twitter”). Twitter is an offer from Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. The functions include the presentation of our contributions within Twitter within our online offer, the link to our profile on Twitter and the possibility to interact with the contributions and functions of Twitter, as well as to measure whether users have read the advertisements we have placed on Twitter access our online offer (so-called conversion measurement). Twitter is certified under the Privacy Shield Agreement and thus offers a guarantee that it will comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active). Data protection declaration:
    https://twitter.com/de/privacy , Opt-Out: https://twitter.com/personalization